is a writer, creative entrepreneur, content strategist and BusinessTalent magazine owner
HSHUMA - what will the neighbors say
מאת סיגל אביטן
רומן הביכורים ורב המכר של הסופרת סיגל אביטן עכשיו באנגלית ולרכישה עד הבית
Atara’s life is exactly the way she wants it to be and usually absent of stress. She has a husband, kids, a PR agency, supportive parents, and an innovative start-up with an adventurous business partner. She is truly successful and has loving friends.
Her weekly psychologist’s meeting is the only place where she stops for a minute and breathes, watching her life unravel. With time therapy forces her to admit that maybe things aren’t as they seem.
She divorces while pregnant, crises begin at work, financial ruin descends on her business – all this leading her to the discovery that the underlying force behind her every move is Hasuma – what people will think and that her life is, on many levels, a farce. This insight throws her into a whirlpool of challenges and discovery, essential to saving the things close to her heart.
“In this sharp and witty book, Sigal Avitan, mother of three boys, strategist and innovator, lecturer and PR executive, never stops surprising us in her crazy book.” – Orna Ben-Dor (journalist)
Who would have thought that Moroccans are so like the Polish? I read this masterpiece capturing what will the neighbors say? in one breath.” – Gadi Sukenik (journalist)
“Hasuma is hilarious and insightful. It touched me in all the right places.” – Orna Banai (comedian, actor. and screenwriter)