What she did in this book, author Sigal Avitan, is genius! Literally a linguistic study of a multilayered concept that crosses so many cultures and acts as an engine on the one hand and as a deterrent on the other hand to almost every action of ours as human beings. All this in a story cover with wonderful characters and an intriguing plot at a fast pace! Shapo !

Sigal Avitan sends a message to the main and side issues, fluent and entertaining manner. The plot reflects the reality in which we all live, and has a bittersweet charm that touches all the exposed capillaries of the reader. The family connection is very strong in the plot and is the anchor of the whole. This is a book read in one breath.

Let’s start from the end: one of the best books I’ve read. The book is read with bated breath. I read it in a few hours, unable to put it down. The book is wonderfully written, entertaining, well-paced, except for the ending, which is a little too fast for me. As if the writer is in a hurry to tie ends… For me the story is not the main thing but through the wonderful writing of Sigal Avitan. Highly recommended!
Haviva IvriReading Club for Book Lovers
I never thought Moroccans had a word for this Polish phenomenon.

Sigal Avitan's book, "Hshuma," swept me with thoughts about the forces that drive us, about the importance of "what will they say" in our conduct.

If I recommend as a general rule, to avoid reading spoilers of the plot content, then in this book even more so. The plot twists are part of the basic insight that Avitan, the writer, leads and instills in us during the reading.

I read the book in one breath and it touched me exactly where it should. An exciting, funny and formative book.

Anyone who grew up in Yaki house will read this book as a roots work. Excellent pace, a must-read book.

Sigal Avitan breaks down the concept of shame (shame or "what will they say") into factors and then collects it back and all in a rhythmic and interesting plot that is very reminiscent of her own life. The concept is indeed taken from Moroccan culture but it crosses cultures and sectors and it also appears in the book. A kind of fascinating anthropological study.
Marina Vaknin EpsteinReading Club for Book Lovers
A great book read in one breath.

Massage for the soul. Just a pleasure. Avitan is striking and exciting.

A funny and rather crazy affair with a twist of business tension and a big and unexpected quarrel in the heart of someone who thought the book just came to entertain.

Writing a cynical witty writing does indeed show for real life. Do not stop for a moment from an amazing writer begin to write the next book.

How much we lose because of the Hshuma anxiety… I wish we would stop… Saving the book for my little girls.

I enjoyed the rhythm and humor. Sigal Avitan tagged a feeling and got rid of it .. There is such a treatment method.

A simply wonderful and wonderful book. Really intriguing pleasure. Simple fluent language is appealing to read without assuming. The way of life of the peppered Moroccan community customs the parents. Her life as a divorcee to manage and have a company among all these, raise 3 kids and meet companies, to go out with men. Highly recommend.

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Books
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HSHUMA – what will the neighbors say
Author Sigal Avitan's debut novel and bestseller now with a personal dedication to purchase to your door
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חשומה – ספר עם הקדשה אישית
רומן הביכורים ורב המכר של הסופרת סיגל אביטן עכשיו עם הקדשה אישית לרכישה עד הבית
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حاشوما – العيب: سيچال أڤيتان
רומן הביכורים ורב המכר של הסופרת סיגל אביטן עכשיו בערבית