"With me, the behind-the-scenes work goes through the front of the stage, not the other way around."

Sigal Avitan

The studio work

Some managers are ripe to move to the forefront of the stage in terms of their knowledge and professional experience,
But they fear failure and public criticism.
Others feel frustrated by their current endeavors, but find it difficult to locate exactly what they want. What is it that will make them wake up every morning with passion and curiosity.
Managers and entrepreneurs are practical people, their time is limited, and in many cases, they are strict with themselves. Their aspiration to establish their company as a leader in its field involves tremendous pressure and daily coping that sometimes erodes them. Where they are used to dealing with graphs, numbers, deficits and gains, I suggest they look at the world of emotions.
I help them redefine what their real goals are, remove barriers, move "presenters" and move to the front of the stage.

Visibility in the current era is part of the job, and in an age where everything is filmed and recorded and documented - it requires calculated management. Some executives are invited to international and local conferences, but they do not know how to make the most of this opportunity. Some are apprehensive, others tend to get bored with irrelevant information, or speak in a way that is not clear to the audience - too fast, too quiet or a diction that needs improvement. To help them, we practice standing in front of an audience and in front of a camera. It does not make them Steve Jobs, but overcoming this hurdle leads to invitations to be interviewed by the media and conferences, courting interesting speakers. Customers whose body language radiated closure and aggression I sent to dance classes - this is a wonderful way to release barriers and soften body language. Those who thought it was too drastic a step found themselves in Pilates classes. The road to a wonderful presentation sometimes passes in unexpected places.

The method I created is called TALENT EVOLVING, it allows you to neutralize external noises, remove barriers and provides tools for dealing with criticism. Deadline is God, so any such meeting is limited to 80 days. This creates a commitment to a process that sometimes requires dealing with mental barriers that are easier to repress and drown in again and again. I do not promise my clients to go around the world, just to see it from a different angle.

One of the first tasks we engage in, and relevant to any talent, is to locate and formulate one short line that folds within it their personal vision - One Liner. Walt Disney, for example, has chosen to "bring happiness to the masses," and this is the vision in light of which the Disney company operates to this day. Reference to values ​​produces a positive, contributing image, which produces additional meaning, beyond the financial gain. Cheryl Sandberg, Facebook's chief operating officer, is a talent in her field not only because she's good at her job, but because she has an agenda - she emphasizes encouraging women to succeed. Al Gore bought his world by dedicating himself to the fight against global warming. Dominant and important - he benefits both with the talent and with the company in which he operates.

Visibility in the current era is part of the job, and in an age where everything is filmed, recorded and documented - it requires calculated management. Some executives are invited to international and local conferences, but they do not know how to make the most of this opportunity. Some are apprehensive, others tend to get bored with irrelevant information, or speak in a way that is not clear to the audience - too fast, too quiet or a diction that needs improvement. To help them, we practice standing in front of an audience and in front of a camera. It does not make them Steve Jobs, but overcoming this hurdle leads to invitations to be interviewed by the media and conferences, courting interesting speakers. Clients whose body language radiated closure and aggression I sent to dance classes - this is a wonderful way to release barriers and soften body language. Those who thought it was too drastic a step found themselves in Pilates classes. The road to a wonderful presentation sometimes passes in unexpected places.

The work is personally costumed so when a customer asks me, "What do you do?" I always answer, "What do you need?" Over the years I have set up a number of companies, advised many executives and entrepreneurs, written speeches, performances and also books. I love to discover, good at cracking and bringing innovative ideas and ventures, and if I had a drop of ambition, I would probably do all sorts of other things.

When someone else defines me, it sounds more or less like this - "Sigal Avitan, a writer, expert in leveraging the knowledge and experience of managers and entrepreneurs and bringing it to the forefront of the stage. She edits and directs speakers and lecturers - STAGE COACH - and focuses on developing strategic content assets for them. (Films. Lectures. Speeches.) She is a strategic creator, researcher and lecturer on the impact of shame in decision making, entrepreneur, podcaster and owner of Business Talent magazine."

In my studio, the behind-the-scenes work goes through the front of the stage, not the other way around. Some managers are ripe to move to the forefront of the stage in terms of their knowledge and professional experience, but they fear failure and public criticism. Others feel frustrated by their current endeavors, but find it difficult to locate exactly what they want. What is it that will make them wake up every morning with passion and curiosity. The Alpha car company's slogan "That you breathe does not mean you live" fits their feelings, even if they have a driver in the front seat of the Mercedes.

I advise senior executives, businessmen and artists who come to me not because I offer them a miracle recipe that will make them rockstars at once, but quite the opposite. I offer them a challenge that involves strenuous work of self-inquiry, of knowing their strengths and weaknesses, of setting goals and discovering the hidden obstacles on the way to achieving them. The vast experience and knowledge I have gained allows me to help them maximize their abilities and provide them with effective tools in dealing with barriers that prevent them from breaking forward.

 Set an appointment with Sigal Avitan

In 1991, with the great wave of immigration from the former Soviet Union, Sigal Avitan established Tel Aviv-Moscow - the first sectoral advertising agency in Israel.

In 1996, she founded Sigal Avitan Communications - a company for communications consulting, strategy and content development.

In 2007, she founded a digital agency for online reputation management and, together with journalist Gadi Sukenik, founded Presscast - a groundbreaking company in the field of live Internet broadcasts.

In 2013, she founded the Business Talent magazine and agency and began to focus on developing talent in the business world.

That same year she began researching the "impact of shame on business decision-making." And five years later In 2018 she published her novel "Hshuma" (Shame and What to Say in Moroccan) published by Modan The book became a bestseller almost overnight and she began presenting an IDF radio program "Shameless Night Birds" with TV personality Jonah Wiesenthal.

Among the organizations Avitan has worked with over the years: Microsoft, Ernest & Young, Psagot, Strauss Illit, Almog Group, Zim, Makhteshim Agan, Bezeq, Negev, Design Center, Nisco, IEC, Migdal, 3M, El-Al, Reshet, Sports Channel, Disney, the Prime Minister's Office, the Jewish National Fund, the Buildings of the Nation, the Hebrew University, the University of Haifa and more.